NEW WORK COMING SOON
In the meantime, I invite you to explore a selection of my previous work. These pieces are part of a broader campaign concept—I'd be happy to share the full vision if you'd like to dive deeper.
NIKE KOREA ‘PLAYGROUND FOR ALL’
Nike transformed playground culture in South Korea with PLAYGROUND FOR ALL, an inclusive space where kids of all genders and skill levels could play, compete, and break barriers together.
@Wieden+Kennedy Tokyo in collaboration with creatives and production partners
BEAUTIFUL PEOPLE
BEAUTIFUL PEOPLE unveiled Side-C Vol. 7 "MULTIPLICITY" at Paris Collection online, redefining fashion with garments wearable from multiple angles. This innovative approach adapts a single piece to different settings—rain or shine, work or vacation. Through video and music, the digital show brought the brand’s creative philosophy to life in ways beyond the runway.
@Wieden+Kennedy Tokyo in collaboration with creatives and production partners
NETFLIX KOREA
To launch Move to Heaven on Netflix, we created the "Leave No Story Untold" campaign with the "Questions of Life and Death" card game, encouraging people in South Korea to open up and share their untold meaningful stories.
@Wieden+Kennedy Tokyo in collaboration with creatives and production partners
POTENTIAL ENERGY
Only 24% of people believe humans are the cause of climate change, yet we listen to experts in every other aspect of life. If doctors, engineers, or financial advisors told us something was wrong, we'd act immediately—so why aren't we doing the same when climate scientists warn us?
@JOAN NYC in collaboration with creatives and production partners
AMEX JERSEY ASSURANCE
These days, your favorite NBA players get traded faster than ever—and those official jerseys aren’t cheap. Thankfully, American Express Jersey Assurance has your back with a full refund if your player gets traded.
@Momentum NYC in collaboration with creatives and production partners
LEFT-HANDED OREO
OREO packages have always played favorites with right-handed snackers—until now. For a limited time, we’re showing some love to all the lefties who’ve been left out.
@360i in collaboration with creatives and production partners
JIMMY JOHN’S
Our anti-hero character Tony represents everything Jimmy John’s is not—low quality, zero freshness, total chaos. And what better way to spotlight Jimmy John’s premium ingredients than through the eyes of a villain who can’t stand them?
@AnomalyLA in collaboration with creatives and production partners
APPLEGATE FARMS
If we could interview every cut of meat we bring home, we absolutely would. Until then, there's Applegate Farms—100% natural.
@TAXI NYC in collaboration with creatives and production partners