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duxiana korea
BUILT FOR YOUR TOMORROW
PROBLEM:
Duxiana was too quiet in a crowded bedding category. People were forgetting who they were, and they had nothing they could truly own.
SOLUTION:
We gave Duxiana something to own: Tomorrow.
‘Built for Your Tomorrow’ made Duxiana more than a bed. It gave the brand a clear idea people could remember.
nike korea
PLAYGROUND FOR ALL
PROBLEM:
In Korea, sports can feel like an either-or game. You’re good enough to compete, or you’re left with nowhere to play.
SOLUTION:
Nike created ‘Playground for All’, a safe space where every kid could play, regardless of age, gender, or skill level. The goal was simple: make sport about participation, progress and having fun together.
netflix korea
THE QUESTIONS OF LIFE & DEATH
PROBLEM:
‘Move to Heaven’ is a story about the people and stories left behind after death. But how do you get people to care about a new Korean series built around such a difficult subject?
SOLUTION:
We brought the show's central idea to life through ‘The Questions of Life & Death’, a card game that got people talking about the stories and memories that matter.